You Can: Kill An Idea, But You Can't Kill An Opp...

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

: New ways of capturing value (e.g., subscription vs. one-time purchase). You Can Kill An Idea, But You Can't Kill An Opp...

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability Henderson argues that most organizations fail because they

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers: or consumer behavior.

: External shifts in demographics, economics, or consumer behavior.