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The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content.

Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models The industry is moving from mere AI experimentation

2026 M&E trends: simplicity, authenticity, and the rise of ... - EY The industry is moving from mere AI experimentation