Reflection is the bridge between what you’ve read and what you’re about to write. It’s where you develop a "voice."
Before you can write well, you have to read widely. This isn’t just about consuming information; it’s about studying the "architecture" of other people's thoughts. Write To Be Read: Reading, Reflection and Writing
Use simple, everyday words. If a reader has to work too hard to understand your point, they’ll stop reading. Reflection is the bridge between what you’ve read