: This buyer often holds onto a device for as long as possible—sometimes over 36 months—before being nudged into an upgrade by carrier deals or "free" phone offers. The Industry's Shadow Roles
: This group, about 18% of consumers, views the phone as a vital tool for work and life. They typically only buy a new phone when forced by functional failure : a shortening battery life (cited by 75% of users), screen damage (55%), or a device that can no longer keep up with modern software. who buys phones
: At the extreme end are rare individuals like Jaesh Khali, who owns a collection of 2,371 cell phones from around the world. : This buyer often holds onto a device