Who Buys Moissanite May 2026

Younger buyers are increasingly less attached to the "rarity" narrative of diamonds. They value the sentiment and beauty of a stone over its potential resale value, which is generally lower for moissanite compared to high-quality diamonds.

Buyers in this category prioritize visual impact. Because moissanite has a higher refractive index (2.65–2.69) than diamond, it offers more "fire" and brilliance at a fraction of the cost. who buys moissanite

Market Report: The Evolving Profile of Moissanite Buyers Moissanite, originally discovered in a meteorite crater, has transitioned from a rare geological curiosity to a major disruptor in the jewelry industry. Once viewed primarily as a "diamond substitute," it is now sought after as a distinct gemstone by a diverse group of consumers. Younger buyers are increasingly less attached to the