Important: When Buying A Diamond What Is Most

: A well-cut diamond reflects light back to your eyes, creating the signature sparkle. Even a diamond with perfect color and clarity will appear dark and lifeless if the cut is too shallow or too deep, allowing light to "leak" out the sides.

Once the cut is secured, the remaining factors help you tailor the diamond to your budget and style. when buying a diamond what is most important

Beyond the stone itself, the "story" of a safe purchase includes two final essentials: : A well-cut diamond reflects light back to