This simple question is the calling card of the , the mysterious, purple-clad weapons dealer from Resident Evil 4 . Over the decades, his iconic sales pitch has evolved from a catchy game mechanic into one of the most enduring memes in pop culture history. 1. The Man Behind the Mask

First appearing in the 2005 original Resident Evil 4 , the Merchant was designed by artist Masaki Yamanaka to be the "living embodiment" of a shop. Clad in a heavy trench coat—inspired by the manga character Neptune Man—the Merchant hides a virtual arsenal within his pockets.

The Merchant ’s popularity stems largely from his distinctive, raspy dialogue (originally voiced by Paul Mercer). His lines are more than just flavor text; they provide instant feedback on your progress: