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: The company famously lacked a clear revenue stream or business model.

: The initial capital came from Jean-Ralphio's legal settlement after he was "hit by a Lexus".

A full-time "Executive Assistant to the Vice President" (Detlef Schrempf) whose only job was shooting hoops. High-end sound systems and extravagant parties.

: The company quickly went insolvent due to "lavish spending on various frivolities".

: Defined as a "one-stop-shop" for public relations, marketing, and "anything having to do with reaching out to people". Business Model (or lack thereof)