Friends and family of the models (including Naomi Campbell , Gwyneth Paltrow , and Adut Akech) photographed them in isolation.
The brand donated 1 million euros to Rome’s Lazzaro Spallanzani Hospital, repurposing the original campaign budget for charity.
While there isn't an official collection titled "Valentino - BeBe," the 2020 era for was defined by a shift toward human connection, optimism, and "couture for the everyday" under Creative Director Pierpaolo Piccioli.
A focus on "wardrobe-building" and blurring the lines between day and evening wear.
The "BeBe" reference often appears in fashion social circles as shorthand for "Baby" (e.g., "Valentino, Baby") or refers to the younger, more accessible line. Key Collections of 2020
The year was characterized by Piccioli’s desire to make Valentino . He moved away from rigid, "pedestal" beauty toward fluid georgettes, oversized white shirts, and neon taffeta to create a more grounded, "couture attitude" for modern life. Valentino Pre-Fall 2020 - WWD