Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why"
Comparing features, price, and ease of use. Understanding Consumer Behaviour
High involvement but few differences between brands (e.g., flooring). Understanding consumer behavior is the study of how
Two 10% discounts often feel more valuable to a shopper than a single 20% discount. or organizations select
Researching solutions via the internet, friends, or ads.
Assessing satisfaction, which determines future loyalty. 🎭 4 Types of Buying Behavior