: Drucker famously argued that the only valid purpose of a business is to create a customer .
: Strategies for harnessing change as an opportunity rather than a threat. The Strategic Drucker: Growth Strategies and Ma...
: Common management mistakes that lead to failure. : Drucker famously argued that the only valid
: He identified only two essential functions for any enterprise: marketing and innovation . All other functions are merely costs. The Strategic Drucker: Growth Strategies and Ma...