The Guide To Great Logos [ Quick ✔ ]

A logo doesn’t always need to show what a company sells. Harley-Davidson doesn’t show a motorcycle; Apple doesn’t show a computer. Instead, the logo should reflect the vibe of the brand.

A logo should always be designed in black and white first. If it relies on color or gradients to "work," it will fail when printed on a receipt or embroidered on a shirt. The Guide To Great Logos

Modern brands often have a "primary logo" and a "logo mark" (a simplified icon) for tight spaces like social media profile pictures. 4. Color Psychology A logo doesn’t always need to show what a company sells