The_gospel_of_wellness_gyms_gurus_goop_and_the_false_promise_of_self-carezip May 2026

: The book compares boutique fitness studios and wellness retreats to "secular churches," where people seek the community and meaning formerly found in traditional religion.

: Raphael argues that "wellness" has become an ambiguous marketing tactic that targets women's vulnerabilities. : The book compares boutique fitness studios and

: It examines how the industry capitalizes on women's dissatisfaction with a medical system that often dismisses their concerns, leading them toward pseudoscience and costly "cures" like crystals or charcoal-infused products. is a non-fiction book by journalist Rina Raphael

is a non-fiction book by journalist Rina Raphael . Published in 2022, it explores the explosion of the $4.4 trillion wellness industry and its specific impact on women. Core Themes and Investigations : The book compares boutique fitness studios and

: Raphael critiques companies like Goop for selling individualistic solutions (cleanses, supplements) that mask deeper structural and social issues.