The Darkness - I Believe In A Thing Called Love [A-Z GENUINE]

The music video, directed by Alex Smith, is as famous as the song itself for its eccentric, low-budget sci-fi aesthetic.

The band deliberately set out to write an "up and stupidly 80s" song because they felt other contemporary bands were too "cool" to openly use the word "love". The Iconic Music Video The Darkness - I Believe In A Thing Called Love

The song draws heavily from 1970s and 80s glam rock icons like Queen and The Sweet , blending theatricality with hard rock riffs. The music video, directed by Alex Smith, is