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: Everyone was excited about Apex's "story"—the idea that it would dominate the industry in five years—which drove people to pay more today for future success. The Narrative and the Market Storytime and stocks - Truist Newsroom

: Investors used this to see if the stock was "expensive" or "cheap" compared to how much profit Apex was making. Stock Elements

As investors in Marketville looked at Apex, they evaluated the stock using four key elements: : Everyone was excited about Apex's "story"—the idea

: This helped them understand the value of the company’s physical assets, like their new factories, compared to the stock price. like their new factories

: Some investors chose Apex because it promised to pay back a portion of its profits directly to them as dividends .