Participatory Culture (Henry Jenkins). Fans don't just watch; they remix, review, and influence the narrative (e.g., the Sonic the Hedgehog movie redesign triggered by fan backlash).
Globalized niche markets. Digital platforms allow hyper-local content to reach a global scale without "Westernizing" it first. RomeMajor.22.10.12.ILuvShauna.XXX.SD.MP4-KLEENEX
While we have more choice than ever, our "popular" media is increasingly curated by algorithms rather than purely organic interest. Participatory Culture (Henry Jenkins)
Encoding/Decoding—how different audiences interpret the same media in different ways. and influence the narrative (e.g.