: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of.
Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references. : Look for the striking shots of money
Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP) by JMP) : Roddy highlights the moment he
: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it". Production & Aesthetic
: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance.
: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic