An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly.
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: programmatic media buying
Advertisers can choose from several deal types based on their need for control and scale: An open auction where multiple advertisers bid on
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. programmatic media buying
