1-а тема Маркетинг – същност и значение на понятието
The consumer is considered the "King" of the market, and the primary goal is achieving customer satisfaction.
It encompasses all activities that facilitate a successful exchange between the producer and the ultimate consumer.
The core elements used to reach a target market include Product , Price , Place (distribution), and Promotion (communication).
Through data analysis, marketing helps businesses understand changing consumer demands and react to competition.
It organizes the flow of goods and services, creating utility in terms of time, place, and possession.