I can also tell you more about or sustainability trends in e-commerce.

Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know

Online shopping has evolved from a convenience into a cornerstone of global commerce, with over 25% of people worldwide now classified as online shoppers. As of early 2026, the retail landscape is dominated by a demand for speed, personalized experiences, and integrated social media shopping. 1. The Rise of Social Commerce