2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
: AI tools now assist in everything from script analysis and footage tagging to complex visual effects, significantly cutting production costs for studios. New.Legalporno.Giorgio.Grandi.The.Thief.Account...
: Studios now treat social platforms as early testing grounds for new IP, with short-form vertical video maturing into a primary storytelling format. 2026 M&E trends: simplicity, authenticity, and the rise of
: Virtual actors and AI idols are becoming regular fixtures in social feeds and modeling, though they remain a point of contention for human talent. : Virtual actors and AI idols are becoming
: Advanced AI enables real-time, contextual content recommendations and advertising, helping platforms fight subscriber churn. 3. The Convergence into "Cable 2.0"
For the first time, advertising has overtaken consumer spending as the primary revenue driver for the sector.