Natural Products Insider Buyer's Guide -

Approximately 50% of Gen X and Millennials now blend conventional and alternative health solutions, broadening the total addressable market for natural products. II. Priority Product Categories for 2026

Protein is "everywhere"—from clear-protein sodas to coffee. There is also a notable shift toward seed oil-free formulations and real fruit sugars over sugar alcohols. natural products insider buyer's guide

The natural channel continues to outpace conventional retail, driven by younger, values-driven shoppers like Gen Z and Millennials. Approximately 50% of Gen X and Millennials now

A major splash on the trade show floor, particularly products addressing perimenopause, menopause, and adrenal support. III. Sourcing & Manufacturing Checklist There is also a notable shift toward seed

Verification is now non-negotiable. "Natural" remains a broad term, so buyers prioritize brands that define their own standards or use third-party "watchdogs" like EWG Verified , Cosmos/Ecocert , or Leaping Bunny .