Directed by Thomas Mignone, who also worked with Slipknot and System of a Down.
In recent years, the video found a second life as a massive internet meme:
It broke the dark, shadowy mold of heavy metal videos by using brightly lit, color-saturated imagery . Mudvayne - Dig (Official HD Video)
Released in 2000 as the debut single from the album L.D. 50 , "Dig" by Mudvayne became an era-defining moment for nu-metal. The music video is famous for its hyper-kinetic energy, vibrant colors, and the band's distinctive "alien" makeup. 🎬 Production & Visual Style
Drummer Matt McDonough reportedly bruised his hands so badly from hitting the hi-hats that they turned purple during the 10+ hour shoot. 🏆 Accolades & Impact Directed by Thomas Mignone, who also worked with
Creators often dub funny sounds over vocalist Chad Gray’s initial scream, with the "Most Brutal Metal Scream" parody gaining over 15 million views.
The single helped the album reach Platinum status , peaking at #1 on the Billboard Top Heatseekers chart. 50 , "Dig" by Mudvayne became an era-defining
"Dig" won the first-ever, fan-voted MTV2 Award at the 2001 VMAs, beating out mainstream acts like Gorillaz and Alicia Keys.