Mcquail's Mass Communication Theory ✔

: He categorizes the "intent" behind communication through specific models: transmission, ritual/expressive, publicity/attention, and reception.

: He updated traditional theory by categorizing new media into interpersonal communication, interactive play, information search, and collective participatory media. Latest Edition (7th Ed, 2020) McQuail Mass Communication Theory: Models & Functions McQuail's Mass Communication Theory

: He identifies five classic societal functions: Information , Correlation (interpretation), Continuity (cultural values), Entertainment , and Mobilization . : He categorizes the "intent" behind communication through

: He describes it as a large-scale distribution of one-directional, impersonal messages to a vast, anonymous audience. Continuity (cultural values)