Facebook remains the "clear favorite" for 72% of the demographic, followed by YouTube (53%) and Instagram (34%).
Mature audiences show distinct preferences that differ significantly from younger cohorts.
AI, privacy, and attitudes ... Smartphones continue to be the most common purchase, made by 26 percent of respondents, with most ( The age divide in how Americans think about news
Weekly podcast consumption among the 50+ demographic rose by 5% in 2025, primarily driven by a search for news and political content.
Streaming has become nearly universal, with 83% of adults 50+ using services like Amazon Prime Video (63%) and Netflix (60%).
Following the news is considered a vital civic duty by 58% of those 65+, compared to only 32% of adults under 50.
Facebook remains the "clear favorite" for 72% of the demographic, followed by YouTube (53%) and Instagram (34%).
Mature audiences show distinct preferences that differ significantly from younger cohorts.
AI, privacy, and attitudes ... Smartphones continue to be the most common purchase, made by 26 percent of respondents, with most ( The age divide in how Americans think about news
Weekly podcast consumption among the 50+ demographic rose by 5% in 2025, primarily driven by a search for news and political content.
Streaming has become nearly universal, with 83% of adults 50+ using services like Amazon Prime Video (63%) and Netflix (60%).
Following the news is considered a vital civic duty by 58% of those 65+, compared to only 32% of adults under 50.
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