Centers on "Customer Centricity"—solving a specific pain point for a target group. 2. Strategic Analysis (The Starting Point)
Note: In services, this expands to 7Ps (adding People, Process, and Physical Evidence). 5. Modern Trends & Digital Transformation Marketing: Grundlagen fГјr Studium und Praxis
Analyzing the macro-environment (Political, Economic, Social, Technological, Environmental, Legal). this expands to 7Ps (adding People