Mariah Carey - It's A Wrap - 2023

In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views.

Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release

Co-produced by Carey alongside Heatmyzer (Nick Cannon), Tricky Stewart, and James "Big Jim" Wright. It samples "I Belong to You" by Love Unlimited. Mariah Carey - It's A Wrap 2023

In 2023, Mariah Carey successfully revitalized her 2009 deep-cut by transforming a viral TikTok trend into a strategic commercial release. Originally an album track from Memoirs of an Imperfect Angel , the song's resurgence was fueled by a "sped-up" version that sparked a global dance challenge, leading to the official release of the It’s a Wrap EP on February 10, 2023. Origins and Composition

A remix originally recorded for the shelved Angels Advocate remix album and later included as a 2014 bonus track. In January 2023, a sped-up version of the

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:

The track was recorded in 2009 for Carey's twelfth studio album. It is a doo-wop-inflected R&B "breakup anthem" featuring minimal instrumentation and high-range vocals. on-demand streams surged by over 1,000% following the

Following the digital success, Carey released the EP on black and limited-edition translucent tan vinyl on December 1, 2023.