: By 2017, Marcus had already lent $2 billion to customers, outpacing many established online lenders.

The story of Marcus.com (officially ) is the tale of a Wall Street giant’s ambitious, and eventually turbulent, leap into retail banking. Launched in 2016, it represented a radical shift for Goldman Sachs , moving from serving governments and billionaires to offering savings accounts and loans to everyday consumers. 1. The Origins: Wall Street Meets Main Street

: It started with high-yield savings accounts and no-fee personal loans, quickly gaining a reputation for competitive interest rates. 2. Rapid Growth and High Ambitions

: Following the 2008 financial crisis, new regulations pushed Goldman Sachs to seek more stable revenue streams. In 2016, the firm launched Marcus to disrupt the fintech space by combining 150 years of financial expertise with a modern digital interface.

: The platform was named after Marcus Goldman , the German immigrant who founded Goldman Sachs in 1869.