A great guide for by Chip Heath and Karla Starr starts with their core argument: humans aren't naturally built to understand large or abstract numbers, so we must translate them into instinctive human experiences .
If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action. Making Numbers Count by Chip Heath Pdf
Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ". A great guide for by Chip Heath and
During the Crimean War, she didn't just say 600 out of 1,000 troops died. She noted the mortality rate exceeded that of the Great Plague of London , immediately conveying the horror to policymakers. 4. Build Scale Models She noted the mortality rate exceeded that of
The book is structured around four main principles for making data "click": 1. Translate Everything into Human Terms
Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.