Intuit [DIRECT]

Intuit Inc. is a global financial technology platform that powers prosperity for over 100 million customers worldwide. Founded in 1983 by Scott Cook and Tom Proulx, the company was named "Intuit" because its founders envisioned software that was "intuitively obvious" to use without a manual. Core Product Ecosystem

The company is currently transitioning into an "AI-native" financial command center. Key developments in 2025 and 2026 include:

: A personal finance platform providing free credit scores, reports, and personalized financial recommendations. intuit

: An accounting software platform for small and mid-sized businesses that manages payroll, time tracking, and inventory.

QuickBooks®: Official Site | Smart Tools. Better Business. - Intuit Intuit Inc

: A tax preparation application that helps individuals and businesses file income tax returns.

: A generative AI assistant integrated across TurboTax and QuickBooks to provide personalized financial insights and "done-for-you" agentic experiences. QuickBooks®: Official Site | Smart Tools

Intuit manages a suite of specialized financial tools designed for individuals, small businesses, and accounting professionals [0.30]: