Focuses on words, meanings, and the human experience.
Before picking a tool, a researcher must decide on their lens of reality:
A well-defined methodology is the difference between a "collection of facts" and a "contribution to knowledge." It provides the transparency necessary for other scholars to critique, verify, and build upon your work, moving the needle of human understanding forward. Introduction to research methodology
Introduction to Research Methodology: The Blueprint of Inquiry
The belief that reality is socially constructed and subjective. This leads to qualitative data. Focuses on words, meanings, and the human experience
To test hypotheses, look at cause-and-effect, and make predictions.
A specific (e.g., social sciences, medicine, or business) Focuses on words
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