Introduction To Mass Communication Today

At its core, mass communication is "social interaction through messages," as defined by media scholar George Gerbner . It serves four primary functions:

Mass communication is the process of creating, transmitting, and sharing information with large, diverse audiences through mediated channels like radio, television, and the internet. Unlike interpersonal communication, which happens between individuals, mass communication uses technology to send messages to a broad audience, most of whom are unknown to the sender. Introduction to Mass Communication