How — To Gain Customers And Increase Profits With...

Based on the title provided, you are likely referring to by Lisa Shepherd.

: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. How to gain customers and increase profits with...

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. Based on the title provided, you are likely

This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. Based on the title provided

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com