Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works
You choose specific zip codes where you want to appear.
You receive "Live Connections" (phone transfers) and "Select Leads" (property inquiries). how to buy leads on zillow
You can increase or decrease your budget monthly, but there is often a "ramp-up" period before lead flow stabilizes. Strategy for Success
Use Zillow’s native CRM or sync it with your own (like Follow Up Boss) to automate immediate text and email replies. Buying leads on Zillow primarily happens through the program
Zillow doesn't sell individual leads for a flat fee. Instead, they use a model:
If you’d like to see if Zillow Premier Agent is right for your specific market: you are considering Your monthly marketing budget Whether you are an individual agent or a team lead You receive "Live Connections" (phone transfers) and "Select
This is generally reserved for high-performing teams with proven conversion track records.