Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model
: Instructors are exclusive SoulCycle employees who undergo an intensive eight-week training program at "Soul University". They cannot teach at other studios, a restriction that would be harder to maintain in a franchised system. 2. Is Opening a SoulCycle Ever Possible? how to buy a soulcycle franchise
: Businesses can partner with SoulCycle for private rides, bulk class bookings, or "Bank of Bikes" wellness incentives through their Corporate Partnerships program . 3. Alternatives for Boutique Fitness Entrepreneurs Below is a write-up explaining the current status
: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters . They cannot teach at other studios, a restriction
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group .
Unlike competitors like CycleBar , SoulCycle prioritizes extreme brand consistency and high-level quality control.