Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA.
: Large commercial-focused agencies in major metros can reach 10x to 13x EBITDA. how much does it cost to buy an insurance agency
: A common "rule of thumb" for buying a specific book of business is 1.5x to 2.5x the annualized gross commission. Factors Influencing the Final Price Agencies are primarily valued based on their earnings