Hospitalitг©

Start with a sensory moment. Describe the silence of a high-end lobby or the specific scent used in a boutique hotel.

To draft a feature about (Hospitality), we can focus on its shift from a simple duty of care to a modern, experience-driven industry. A good feature should be as long as necessary and use a "vomit draft" approach—getting all ideas out quickly before refining the structure. Feature Concept: The "Radical Welcome" HospitalitГ©

Spend time understanding the "true extent" of the story—great features are 70% research. Start with a sensory moment