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: With US adults now spending nearly seven hours daily on video alone, competition for attention has never been more intense. 2. The Rise of the Experience Economy

Generative AI is set to be the most transformative force in entertainment since the shift to streaming. How AI could reinvent film and TV production - McKinsey hobby,porn

: Stand-out physical events, like live concerts and opening weekends, are seeing a surge in value because they offer a sense of connection that digital-only strategies often miss. : With US adults now spending nearly seven

: Content machines—from streaming giants to social feeds—require a constant stream of new material to keep users engaged. How AI could reinvent film and TV production

: The live entertainment market is projected to reach over $270 billion by 2030 , driven by this demand for tangible, shared experiences. 3. The AI Inflection Point