Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy
Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users. Half Magic
: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site . Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni
: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. Half Magic: Vegan
Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic
: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background