Directed by , the official video for "Need U (100%)" is celebrated for its quirky and surreal narrative.
Filmed in Los Angeles, the video stars an actor named Rique as a man suffering from a bizarre medical condition: he has a tape recorder literally lodged inside his torso. Directed by , the official video for "Need
Desperate for a normal life, he undergoes surgery to remove the tape recorder. Once removed, he finally stops the music, leaving the surrounding dancers confused and disappointed. Song Production & Collaboration he finally stops the music
Every time the song plays from the device in his chest, everyone in his immediate vicinity is compelled to break into intense dancing, much to his visible frustration. much to his visible frustration.