Investigate the psychological triggers used in these downloads. Users seeking premium software for free are often more likely to disable antivirus software or ignore "unsafe file" warnings, making them prime targets for:
Many of these links do not lead to a game at all. Instead, they force users through a series of "offers" or surveys (Pay-Per-Install models). The "developer" of the landing page earns a commission for every person who completes a survey or installs a browser extension, while the user never receives the actual game.
Using the victim's hardware to mine cryptocurrency in the background.