Donвђ™t Make Me Think, Revisited: A Common Sense ... -

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."

He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon. Don’t Make Me Think, Revisited: A Common Sense ...

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." Steve was a brilliant software engineer, but his

"That was easy," she shrugged. "I didn't even have to think about it." He added clear breadcrumbs and a persistent "Home" icon