Donovan Media Buying Software -

If you are researching this topic for current use, you can find in-depth historical context and future outlooks through these articles:

Evolving Media Buying : A piece by Danny Donovan that explores looking beyond simple transactions in modern media buying. DDS And MediaBank Complete Merger To Form Mediaocean

In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy

: Shortly before the merger, DDS launched iDesk , a next-generation platform designed to streamline digital campaign management across different currencies and languages with real-time updates.