Did Nike Buy Hurley Here

However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets. did nike buy hurley

Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials. However, Nike officially sold Hurley to the brand