: Encouraging followers to use what they already own instead of buying the next trending version of a product.
The trend leverages —the feeling that the creator is "just like you" and has your best interests at heart rather than a brand's. Research suggests that 79% of shoppers are more influenced by "real shoppers" than by mega-influencers. Content Strategies for Deinfluencers Deinfluencer
If you are looking to produce deinfluencing content, common formats include: : Encouraging followers to use what they already