AIM (AOL Instant Messenger) for chatting, playing Flash games on sites like Candystand, and the rise of the "emo-volution" with MySpace profiles.

Beyond the videos, the "vibe" of this era was built on specific, now-forgotten trends:

Smart technology became the norm, and content aggregators like BuzzFeed began tracking viral moments. This period brought us "Gangnam Style" (the first video to hit 1 billion views), Bad Luck Brian , and the Cinnamon Challenge .

Shutter shades, trucker hats, sweatbands as fashion, and low-rise jeans.