Cross Buying Verhalten Definition May 2026

An Amazon user purchases a book and is then prompted to buy matching bookmarks or reading lights.

Customers who buy frequently are more likely to diversify their cart. cross buying verhalten definition

(often referred to in German as Cross-Buying-Verhalten ) is a consumer behavior pattern where an existing customer purchases additional, often different, products or services from the same provider or retailer over time. An Amazon user purchases a book and is