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The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
Social media has democratized professional networking. It bridges the gap between entry-level workers and industry leaders, allowing for organic interactions that bypass traditional gatekeepers. By consistently creating and engaging with industry-specific content, individuals can tap into the "hidden job market"—roles that are filled through referrals and digital reputation before they are ever posted on a job board. The Risks of Visibility
The intersection of social media content and career development has evolved from a niche hobby into a defining pillar of professional identity. In the modern economy, a person’s digital footprint often serves as a "living resume," offering a more dynamic and transparent view of their skills, personality, and network than a traditional document ever could. The New Portfolio
For many industries, social media is the primary venue for demonstrating expertise. Creative professionals—such as designers, writers, and marketers—use platforms like Instagram, Behance, and TikTok to showcase their portfolios in real-time. Even in traditionally "stiff" industries like finance or law, platforms like LinkedIn allow professionals to share thought leadership, comment on industry trends, and establish authority. Content creation has transformed from a distraction into a form of "proof of work." Networking and the Hidden Job Market
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” Social media has democratized professional networking
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” The Risks of Visibility The intersection of social
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” Creative professionals—such as designers
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
Social media has democratized professional networking. It bridges the gap between entry-level workers and industry leaders, allowing for organic interactions that bypass traditional gatekeepers. By consistently creating and engaging with industry-specific content, individuals can tap into the "hidden job market"—roles that are filled through referrals and digital reputation before they are ever posted on a job board. The Risks of Visibility
The intersection of social media content and career development has evolved from a niche hobby into a defining pillar of professional identity. In the modern economy, a person’s digital footprint often serves as a "living resume," offering a more dynamic and transparent view of their skills, personality, and network than a traditional document ever could. The New Portfolio
For many industries, social media is the primary venue for demonstrating expertise. Creative professionals—such as designers, writers, and marketers—use platforms like Instagram, Behance, and TikTok to showcase their portfolios in real-time. Even in traditionally "stiff" industries like finance or law, platforms like LinkedIn allow professionals to share thought leadership, comment on industry trends, and establish authority. Content creation has transformed from a distraction into a form of "proof of work." Networking and the Hidden Job Market
