The official music video for "I Like It" by Cardi B , featuring Bad Bunny and J Balvin, is a vibrant celebration of Latin culture that solidified its place as a 2018 summer anthem. Directed by Eif Rivera, the video has amassed over on YouTube and played a pivotal role in the song's record-breaking success. Key Facts & Production Details
: The track is built around a sample of the 1967 boogaloo hit "I Like It Like That" by Pete Rodriguez. Rodriguez only discovered he was sampled when his grandchildren showed him Cardi B's music videos—this one became his favorite. cardi_b_bad_bunny_j_balvin_i_like_it_official_m...
It made Cardi B the first female rapper in history to achieve on the Billboard Hot 100. It was the first #1 for both Bad Bunny and J Balvin. The song was certified Diamond by the RIAA in 2021. Release Date May 29, 2018 Main Sample "I Like It Like That" (1967) Director Eif Rivera YouTube Views 1.7B+ (as of March 2026) Certifications Diamond (10M+ units sold) The official music video for "I Like It"