: Remains the most-used platform in Canada, with 90% of teens using it. There is a high preference for long-form video, podcasts, and educational content on this platform.

: The fastest-growing platform, particularly for Gen Z, known for the vibrant "CanTok" community.

: Highly popular for the 18–34 demographic, with 69% of users interacting primarily via Stories and Reels rather than standard feed posts.

This guide outlines the core strategies for creating and marketing entertainment and media content for Canadian teens as of April 2026. The landscape is currently defined by a heavy shift toward short-form video, a growing demand for "CanTok" (Canadian-centric) authenticity, and significant proposed regulatory shifts regarding social media access for minors. 1. Key Platforms & Consumption Habits

: Short-form, native-style video (similar to User-Generated Content or UGC) is preferred over traditional, polished ads. In fact, 84% of 18–34-year-olds cite video as their preferred content format. 2. Content Strategy & "CanTok" Authenticity